Online Product Marketing

Market a New Product Online

Market a New Product Online

The Internet is a marketer’s dream – the cost of advertising is cheap and the reach is enormous. If you have a new product you have to market it, no question about it.  Here’s a quick resource list for marketing a new product online.

Market a New Product Online Quick Resource List:

WordPress  The best content management system (CMS) out there. If you know how to use Facebook, you can build a new site with WordPress in no time.

Ecwid Shopping Cart  I have used a lot of shopping cart systems in my day and have to say Ecwid is hands-down the easiest, cleanest, best designed shopping cart platform out there. And it integrates so smoothly with WordPress. You’ll be amazed. And it’s free!

Google SEO starter Guide  Google SEO starter Guide. If you are new to SEO (or not), this guide is a great resource to learn what SEO is all about.

SEOmoz  If you would prefer professionals to handle your SEO, SEOmoz are the guys to do it. There software is amazing. Better, they offer a free 30 day trial. If you’re not happy or change your mind, cancel.

Product Root – How to Market a New Product  A great site you can use to boost your SEO, Product Root is free and a perfect way to spread your product or website for free.

Press Release  Submit a press release here and get your site instant attention.

Fiverr  An awesome and fun site, where you can get almost anything done for you for $5. I use it for all kinds of marketing tools. Well worth checking out.

Animoto – Make Videos So Easily  Animoto has to be the best video making software in the world for only $5/month. I can’t live without it! If you use Animoto, your video will look 95% more professional than all the other videos out there, and it’s so simple to use. I never made a video before I found Animoto, now it’s a regular thing for me.

If you need more in depth read our longer guide: How to Market a New Product.

Our thoughts on how to market a new product online:

Nearly 80% of the United States population uses the Internet. The old school way of newspaper ads and fliers to promote your new product are out and online marketing is in.  So what does this mean for you?

You’re going to need a website or there needs to be a website or a similar type of medium for you to promote your product. If you’re just a simple person with a big dream, promoting your new product may have financial limitations.

The online guides that show you how to promote your new product are interesting, but limited to the tech savvy and those with big pockets.  For example, they say to create a press release and submit it to local media. How do you go about doing that anyway?

And will the media really want to promote a product for you free of charge? That’s why television channels have commercials – for you to pay to promote your new product.

The online guides also discuss starting your own blog to promote you product. The flaw in this is that if you have a new product, how are you people going to find your product initially? People won’t be searching for your product if they’ve never heard of it before.

As if creating your new product wasn’t hard enough, you need to market it to a targeted group of potential buyers. You should find a focused, web-based tool to do if for you with little to no costs.   Use sites that are already established.  They are high ranking on the Internet and strict selection process for new products brings quality products and quality viewers to the table.

In addition to using preexisting marketing tools, if you do have your own website, don’t be afraid to read up on Search Engine Optimization (SEO).  Having the right keywords and headings and search-friendly information is crucial for marketing your new product.  Persistence is key.  “Search Engine Optimization: An Hour a Day” is a good tool to check out.